Recommended by Heath and Hoff. 001

 

In this series of blog posts we're going to share some great podcasts we’ve listened to in the hope that they get you as energised and inspired as they got us.

We generally listen to podcasts in the car, it's a great way to turn travel time into learning time and by the end of the journey our heads are usually brimming with new ideas. Getting into this habit is the perfect way for small businesses to stay inspired and innovative.

One of the most inspirational podcasts we listen to is TED Radio Hour. If you're not familiar with TED, it's a series of talks by some of the world's most influential, inspirational and interesting experts. Radio Hour is a curated mix of talks that explores fascinating ideas; astonishing inventions, fresh approaches to old problems, new ways to think and create. One of our favourite episodes was about the power of design (we've embedded the podcast at the bottom of this post).

The episode features a quote that really stuck with us; Joe Gebbia the founder of AirBnB says "Any time you see duct tape in the world, that is a design opportunity…". Joe actively looks for opportunities where he can redesign products that have flaws. As small business owners and entrepreneurs we often believe that our big break is going to come from a revolutionary new product or service, but in reality we don't always need a new idea, we just need a new way to make an old idea better. 

In the same episode Tony Fadell (designer of the iPod and now the Nest home control system) chats about the two factors he believes are essential to great design; the rational and the emotional. He believes a great product or service needs to get customers excited while giving them rational value. Do you believe your products or services cater to both the emotional and rational needs of your customers? It certainly got us thinking.

The episode continues with thoughts on building design, brand design, design in the digital realm and design in the natural world. It’s well worth a listen and a click on the subscribe button, so that you can be inspired by a new episode every week.

We’ll be back with another recommendation soon, so keep an eye out on our blog and let us know what you thought of TED Radio Hour in the comment section below.

H+H